Food safety has long been a challenging issue in China, but the emergence of blockchain technology holds great promise for enhancing traceability. Walmart's mango traceability program stands as a classic example of blockchain's application in this area. However, the real effectiveness of food traceability in practical terms remains a question. Interestingly, most consumers rarely consider the origin or processing factory of their food during the purchasing process. Moreover, when food-related problems arise, navigating the complex legal procedures and gathering sufficient evidence often discourages consumers from seeking recourse.

Ensuring food safety shouldn't be solely the responsibility of regulatory authorities and suppliers; consumer negligence can sometimes contribute to irresponsible practices by businesses. That's why Beanstory takes a different approach. Through a gamified design and a seamless integration of online and offline components, Beanstory actively engages consumers in the food tracing process. This approach raises consumer awareness and underscores the importance of food safety, empowering consumers to assume a regulatory role within the production chain.